Start with the question
An engagement is only as good as the brief behind it. We spend the time to establish what genuinely needs answering, before anyone starts gathering data.
About PRTS
A consultancy built on evidence.
PRTS Consulting works from Dubai with companies that need to understand a market before they commit to it, and improve a business once they are in it.
Our approach
We treat the research as the work, not the preamble.
Most commercial mistakes are not failures of nerve. They are failures of information. A market is assumed rather than measured, a competitor is underestimated, a customer is imagined rather than asked. The decision that follows was never going to be a good one.
That is where PRTS concentrates. We establish what is actually true about a market: its size, its customers, its competition and the conditions of operating in it. Then we help companies decide what to do with that, and support them while they do it.
We are deliberately focused. Rather than offering a little of everything, we do two things thoroughly: business consultancy, and the market research that gives it foundation.
What guides us
Three principles behind the work.
Follow the evidence
We go where the research leads, including when it leads somewhere inconvenient. A finding you did not want is worth more than one we invented.
Say it plainly
Analysis can be made to sound impressive. Our job is the opposite, to give you a clear view of what we found and what we think it means.
Where we are
Dubai, at the centre of how business moves.
Dubai sits at the crossing point of markets across the Gulf, Africa, South Asia and Europe, which makes it one of the most watched and least understood commercial environments in the world. Being based here, at Concord Tower in Al Sufouh, keeps us close to the markets we research and the companies we advise.
Find our officePRTS Consulting
Office 1012-0135, Concord Tower
Al Sufouh, Dubai, UAE